a-frame brands

Raised $11 Million to Develop and Launch Celeb-led Brands

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In this Black Executive Spotlight, we’re speaking with Martin Ekechukwu, Chief Strategy Officer at A-Frame brands.

A-Frame Brands is a Los Angeles-based holding company developing a portfolio of discreet, talent-led sustainable personal care brands.

In March, A-Frame announced an $11.2 million funding round led by Forerunner Ventures and Initialized Capital, to help it create and grow more brands.

Their current portfolio includes Kinlò, Naomi Osaka’s suncare line for melanin-rich skin, Gabrielle Union and Dwyane Wade’s baby line Proudly, and a skincare brand from John Legend in the works.

In this episode Martin shares:

  • His thoughts on the difference between an influencer and a celebrity.
  • The reasons why an influencer or celeb-owned brand launch may not be successful.
  • The keys behind a successful product launch.
  • Advice for those with a following and plans to launch their own product.

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