Now more than ever, it’s important to stay connected with the ones we care about. Culture Greetings, a Black Owned greeting card company is offering a catalog of over 1,500 greeting cards, with imagery featuring Black people.
Founded in 2018 by Atlanta based business psychologist and tech entrepreneur, Dr. Dionne Mahaffey, the platform allows its users to choose a greeting card, write a personal note using handwriting fonts that mirror real penmanship, and click “send,” which cues the state-of-the-art printing press.
The company then prints and mails the greeting card directly to the recipient the following business day, saving customers a trip to the store!
The website offers a tutorial of the entire process. In addition to greeting cards, the company offers gift cards from Amazon, Home Depot, iTunes, and several other brands that can be included in the mailing.
What inspired you to create Culture Greetings?
It has always been a natural gesture for me to send a greeting card to someone for almost any occasion. Perhaps a colleague hit a milestone mark in business, or a friend experienced a loss, or perhaps it’s just Tuesday and I want to show someone dear to me that I’m thinking of them by sending a greeting card in the mail.
I mail hundreds per year and decided in 2018 to leverage my software development acumen to create Culture Greetings as a way for customers to still use the classic touch of traditional mail with innovative technology to simply the process. And of course, to address the dearth of Black greeting cards in stores.
How has the Coronavirus outbreak affected your business?
I’ve actually seen a spike in business because greeting cards are an important utility used to send encouragement when we feel prompted.
A lot of people are reflecting on what’s important right now and feel inspired to go beyond a social media post or text message by sending a real greeting card in the mail. Our African American greeting cards can bridge the gap created by social distancing
How has it affected your lifestyle?
I am in constant prayer about the health and well-being of my family, friends and our community in general. I’m keeping busy and am laser focused on scaling and growing my business, while also finding ways to be of service to others during these uncertain times.
What new strategies have you implemented or do you plan to implement in your business?
I recently partnered with Walgreens and will be integrating their photo printing technology with my platform. This will give customers the option of picking up the greeting card from a Walgreens or Duane Reade store, of which there are 8000 locations across the country.
This feature is perfect for those occasions when you want to have the greeting card in hand to give to the recipient in person. I will also be launching both iOS and Android mobile apps in the near future. Flower delivery is also on my product development roadmap.
If you had one ask of your community right now, what would it be?
I’d like to encourage everyone to reach out to their loved ones by sending them a greeting card. Not only should we connect with those we love, we can also send cards to elders in senior citizens homes, youth in group homes, children hospitalized due to chronic conditions and healthcare workers, first responders and delivery staff.
While, this pandemic has stopped us from being social in person, the Postal Service is still hard at work, and our staff is taking every safety precaution to get your cards in the mail.