SB: What inspired you to start a watch company specifically?
RW: I was inspired to start Talley & Twine because I couldn’t find watch designs that I liked without paying $1000 or more.
SB: Describe the Talley & Twine customer.
RW: The Talley & Twine customer is sophisticated, ambitious and grounded.
SB: What does an average day look like for you?
RW: Each day is different but it usually involves some sort of tracking of our daily numbers along with discovering new ways to reach potential customers.
SB: What thought goes into the design of your watches?
RW: Overall, the design of our watches is meant to stand out but to do so very subtly. We focus on details that the average consumer may never notice but we believe that is the mark of true quality.
SB: The holiday season is when most watch companies see the most sales. How do you keep sales high after that period?
RW: After the holiday season is over we maintain our sales numbers by releasing new products and also by encouraging referrals from our satisfied customers.
SB: What is the most challenging and most rewarding thing about what you do?
RW: The most challenging AND rewarding thing about Talley & Twine is growth. It’s exciting to see the company grow every month but that growth creates new hurdles that we must overcome. Often, there is very little time to celebrate that growth because we have to be thinking about our next steps.
SB: Where do you see the business in 5 years?
RW: Within the next 5 years, Talley & Twine will take on a larger manufacturing role, thereby providing more jobs to our community. Additionally, we’ll be known for our other products as well as our watches.
SB: What advice do you have for aspiring entrepreneurs?
RW: Aspiring entrepreneurs should know that we’re living in the greatest time in history to be an entrepreneur because information is at our fingertips and new industries are emerging every day.
They should emulate those who are successful but also study market trends to see where the future business opportunities are.
Visit Talley & Twine’s website here.
-Tony Oluwatoyin Lawson aka @thebusyafrican