In response to growing demand from socially conscious consumers, ethical fashion brands are popping up around the world and established brands are developing eco-friendly lines. The brands below are just some of several that are empowering economically disadvantaged artisans in communities across several African countries.
Ethical Fashion Brands
The Haute Baso brand is founded by Linda Mukangoga and Candy Basomingera. Their vision is to promote Rwanda’s ability to produce high-end and functional products that are able to compete on local and international levels. Haute Baso believes that the fashion industry can be a tool to empower women.
Anita Quansah creates unique and stylish one-off pieces of clothing with matching neck pieces using vintage and recycled materials which beautifully meld into a look of classic sophistication.
UNIFORM is a clothing line founded by Liberty & Justice, the first fair trade apparel manufacturer in Africa. Reportedly, for every shirt purchased, a school uniform manufactured by their fair trade factory will be donated to an impoverished child in Liberia.
KIKI Clothing is the brainchild of Titi Ademola, a fashion designer who is devoted to creating ready-to-wear collections that are meticulously made in Ghana.
Améyo is a Ghanaian womenswear clothing brand founded by Klekleli Dzidzienyo. The brand is inspired by the natural diversity in culture with exotic playful and sublime aesthetics.
Sonia Mugabo is a Rwandan fashion brand that was born out of founder, Sonia Mugabo’s strong interest in design; and the desire to tap into the existing local artisan talent to make high quality men and womenswear.
Studio 189 is a fashion brand based in Ghana created by Abrima Erwiah and Rosario Dawson. It provides a platform to promote African brands through worldwide distribution and manufacturing of their artisan produced collection.
U.Mi-1 (pronounced you.me.one) is a contemporary brand that appeals to people who judge luxury from the finishing inside to the detailing on the outside. Creative Director, Gozi Ochonogor transmits in the collections an appreciation of the culture of her homes: Nigeria, UK and Japan.
Sophie Zinga is a Senegalese fashion brand founded by Sophie Nzinga Sy. The collection features exquisite and the finest materials and fabrics namely silks, hand made Senegalese cloth and semi precious stones.
Duaba Serwa is a Ghanaian womenswear brand founded by Nelly Hagan-Aboagye. Initially starting as a jewellery designer, Duaba Serwa then developed its trademark of applying jewellery to clothes.
ZikoAfrika is a contemporary accessories brand inspired by the dual Kenyan, British heritage of founding sisters Sisi and Elle. Each product is handcrafted in Kenya and reflects both European and African design aesthetics for a modern take on traditional forms and materials.
Mimi Plange is a modern women’s wear brand launched in 2010 by American-Ghanaian designer, Mimi Plange. Lost African civilizations inspire the Mimi Plange clothing and gives the collection a depth of meaning.
MO SAÏQUE is a shoe brand founded by Afua Dabanka and her sister, Nana Dabanka. Afua, a banker turned footwear designer by way of London College of Fashion, draws creative inspiration for her designs in her Ghanaian and German heritage.
Mina Evans is a Ghanaian womenswear brand that designs a cool, playful and colorful collection. Mina Evans also designs a menswear line.
-Tony Oluwatoyin Lawson