Black Business. Black Culture. Black Thought. Black Love.

#PrettyLipsPeriod

#PrettyLipsPeriod: How Racist Comments Sparked a Black Women’s LoveFest

in All Posts/Black Thought/The States by

Last week, MAC cosmetics posted a photograph of a Black woman’s lips to it’s Instagram page. Taken backstage during ‪New York Fashion Week, the photograph was meant to showcase MAC’s “Royal Romance” lipstick. Instead, the photo was bombarded with a barrage of racist comments. MAC addressed the issue two full days later by posting a photograph to it’s Instagram page which read “ALL AGES, ALL RACE, ALL SEXES” and the caption, “M.A.C stands for and respects All Ages, All Races, All Sexes. We celebrate the beauty of individuality, and the confidence to be who you are.”

When I learned about what happened, and that MAC had not yet responded, I decided to launch a social media campaign. I partnered with my girl, Thembisa Mshaka, who runs @officiallipgame and sprinkles #LipGame across social media. I learned that the woman featured was 20-year old model, Maryse Kye and that she had posted on her own Instagram about the incident saying that although she “felt so insecure and a bit embarrassed” as she read the comments, she smiled as she saw the love and support of strangers.

6301b051c2786ef91086c010ac9f4a4eca0b8c8b
Aamito Stacie Lagum

#PrettyLipsPeriod

We launched the #PrettyLipsPeriod campaign (shout out to Thembisa for the dope hastag) to show Maryse love and support. A few days later, we learned that the photo was actually not of Maryse, but that of Ugandan model, Aamito Lagum . In a certain way, that was neither here nor there – the fact that Maryse thought the lips were her own, and that she was negatively impacted by the commentary, was all the more reason for us to love her up as well! With over 1,700 Instagram posts over the past two days, it became beautifully clear that this project is as much about loving and supporting Maryse and Aagum as it about loving and supporting US.

#PrettyLipsPeriod
@forevermarleylove
#PrettyLipsPeriod
@shanillia26
#PrettyLipsPeriod
@otheredandodd
#PrettyLipsPeriod
@jaleesajaikaran
#PrettyLipsPeriod
@i_am_distinguished
#PrettyLipsPeriod
@daremebeautiful

From poet, Nayyirah Waheed sharing a poem from her book “nejma” , to R&B duo, Kindred the Family Soul’s (Aja & Fatin ) show of support, to Aagum Lagum herself sharing an illustration of her perfect lips  and asking her followers to join the movement – the response has been amazing! However, in going through the #PrettyLipsPeriod feed , I noticed that people were beginning to thank M. A. C. for responding to the incident with this campaign; and naturally, I wasn’t having that. I shared a post to remind folks that #PrettyLipsPeriod was created BY Black women, FOR Black women and asked our followers to recommend Black-owned make-up lines. Here’s a list of the 26 companies they shared:

Ketta Vaughn Cosmetics

12341572_10153208400455671_2681612674940437124_n

MDMflow (UK)

11081046_978015732232325_816281588192417246_n

GloGirl Cosmetics

928847_878083238894315_1079859432_n

AJ Crimson Beauty

aj-crimson-cosmetics

Face Drama Cosmetics

199295_10151148711788328_908652352_n

Wink & Pout by Kym Lee

wink-n-pout-kym-lee+%282%29

Nagi Cosmetics

image1-1

So Aesthetic (Ghana)

1904114_704781632905568_1087779582_n

The Lip Bar

10429306_762851827097688_4312265334707529565_n

Lamik Beauty

lamik-brushesfoundation

 

Fashion Fair

11108211_10153253305411753_2569118409557900371_n

L.O.G. Cosmetics

11041444_355161228017339_2108880857858036801_n

 

Iman Cosmetics

Layout 1

 

Flawless Faces

Screen-Shot-2016-01-11-at-9.54.04-AM-600x340

Gold Label Cosmetics

8dab87_dc46de32bc9241a1a6b2a8127fee5c0a

 

KA’OIR Cosmetics

glitzstick-presidential-big

Glamorous Chicks Cosmetics

11825813_923571367684877_1091223186693041778_n

B.L.A.C. Minerals Cosmetics

products2

Beauty Bakerie

beauty+bakerie+blog

Ginger + Liz

Ginger-Liz-Poole-it-Together-MP-Nails

Jay Jill Cosmetics

12645174_1148603071825976_2744322732188031371_n

Magnolia Makeup

magnolia-makeup-pigment-glitter-ultra-matte

Mocca Cosmetics

8d542a7e711e7c9b85608fa6f2dcb77a

 

Pnk Digger

tumblr_nzkdetZCkv1u98a6go10_1280

REVEL

51bac1_3e59b1c9312e42fda3bc12cdbb2cb938

Vera Moore Cosmetics

vera-moore-cosmetics-600x417

By Guest Contributor: Dr. Yaba Blay

Like and Share!

3 Comments

  1. This is absolutely AMAZING! Being a Black owner and founder of a cosmetic line, I am intrigued by this campaign and how it highlights other beauty brands that are founded by us for US. #prettylipsperiod

Leave a Reply

Your email address will not be published.

*

Latest from All Posts

Go to Top